Social Media Hacks You Need to Start Using Today
Instagram Hacks (volume 1)
Let’s start things off with a quote
(because who doesn’t love a good quote?)
“Don’t use social media to impress people; use it to impact people.”
Now that you have a solid marketing strategy, we can move forward to volume 1 of our marketing hacks, the legendary social media marketing. Starting with Instagram!
You can love it or hate it. But Instagram has become a very powerful marketing tool for brands, having 1 billion active users monthly, including businesses. It is necessary to have an active account either if you’re looking to sell products directly on DM, drive people to your website, your Whatsapp or you just want to build engagement & awareness of your brand.
At the end of the day, You can leverage the power of Instagram for your businesses by engaging with your customers effectively.
Now, let’s build a killer Instagram account step by step.
Step 1 - Your Insta Bio
Make your Instagram account stand out: Create a killer Instagram bio with a call to action & your brand value to attract & convert anyone interested in your brand, products, or services into a client.
“According to researchers, it takes less than two-tenths of a second for an online visitor to form an impression of your account.”
Content Menu
Choose wisely the name in your Instagram bio for search queries: This might seem pretty obvious, but there’s actually a bigger reason for it, your name & username are the only fields that Instagram considers in search queries. That’s why it’s really important to make sure that the name you use in your Instagram bio is the one your followers and customers are searching for.
Add your skills, winnings & call to action to your Instagram bio: Think about what sets you apart from your competitors. Do you have a unique set of skills or experiences or accomplishments that might be of interest to your followers? for example:
Include relevant keywords in your bio: Keywords that target your audience & niche will help users better understand who are you, your differentiators, & how you can help them, it can be your brander hashtag #. Use creativity, bold your text, use emojis to space out your text & help you call to action.
Add your physical location in your bio (if you have one) & your email. Add a link, either if it’s a Whatsapp, blog, or website. This way you can drive followers to you. This is key, try sending your leads to the specific page where they can download or purchase your product, service, campaign, or webinar you’re selling. For this, you might want to use this tool > linktree.com (It’s free)
Step 2 - Content
Stay tuned ;) this will be another blog post!